COGNEDT Blog

Overview

A life sciences organisation sought to improve patient engagement strategies using data-driven insights. By leveraging PERONSA, an AI-powered market research tool, the organisation achieved more relevant communication, better patient alignment, and enhanced outreach effectiveness.

The Challenge

Traditional patient engagement research often relies on limited data, generalised assumptions, and time-intensive manual processes. The organisation needed a scalable, adaptive solution to deepen its understanding of diverse patient needs and improve engagement efforts.

The Solution

Cognedt introduced PERONSA, an Generative AI-driven market research tool that creates patient personas based on trusted publicly available sources and organisational insights. This solution:

• Provided deeper insights into patient needs.
• Enabled more targeted communication strategies tailored to diverse patient groups.
• Offered a scalable, efficient alternative to traditional market research methods.

Implementation Process

The organisation integrated PERONSA into its market research and engagement workflows, ensuring compliance with relevant standards.

Results & Impact

• Improved Patient Engagement Research – More effective and data-driven insights.
• Enhanced Communication Strategies – Messaging became more relevant and impactful.
• Better Patient-centric Engagement – AI-driven insights enhanced strategic initiatives in patient outreach and education.
• Scalability – The approach allowed for adaptable, continuously evolving engagement strategies.

Key Takeaways

• AI-powered market research tool PERONSA can enhance patient engagement insights while minimising subjective bias.
• Tailored communication strategies lead to better patient understanding and response.
• Scalable AI-driven approaches offer a sustainable and future-proof  solution for engagement research.

Next Steps

Looking to improve patient engagement research with AI-driven insights?

• Schedule a consultation to explore how PERONSA can support your organisation.
• Discover how Cognedt’s expertise in AI-powered market research can enhance engagement strategies.

Overview

A life sciences organisation sought to optimise operations, enhance efficiency, and foster a culture of continuous improvement. However, challenges such as cultural resistance, limited leadership support, and a lack of understanding of digital capabilities and its impact on existing processes and organisation structure impeded progress. Cognedt's Smart Business Improvement and Mentoring (SBI&M) services provided the necessary expertise to navigate these challenges, leading to a successful business transformation.​

The Challenge

• Cultural Resistance: The existing organisational culture was not conducive to digital innovations, hindering the adoption of new technologies.​
• Leadership Reluctance: There was insufficient backing from senior management,      making it difficult to drive change initiatives forward.​
• Capability Misconceptions: The organisation lacked a clear understanding of its human      and technological capabilities, leading to uncertainty in design of change and implementation of new technologies and structuring organisation.​
• Digital Illiteracy: There was a low level of awareness regarding available digital technologies, including AI, and their potential applications.​

The Solution

Cognedt introduced SBI&M, providing expert guidance and a structured approach targeting engagement, culture, leadership, capabilities, change design, implementation, learning, and development to drive successful business transformation.

Results & Impact

• Enhanced engagement, culture and leadership led organisation and its people to become receptive to continuous improvement and digital innovation, facilitating smoot change design and the adoption of new technologies and organisational structure.​
• An adaptive capability approach has enabled strategic planning and smart resource allocation.​
• Smart change design and implementation has resulted in risk minimisation and measurable short-term and long-term benefits.​
• Development and talents identification have increased awareness and understanding      of digital technologies among employees, empowering them to utilise new tools effectively.​

Key Takeaways

• SBI&M is a crucial approach for the successful design and adoption of targeted change and effective resource use. 
• Calculated risk-taking supports sustainable change.​
• Ongoing training and development are vital to maintaining momentum in business improvement.​

Next Steps

Are you facing challenges in business improvement within your organisation?

• Schedule a consultation with Cognedt to explore how SBI&M services can facilitate your organisation’s transformation.
• Discover how fostering a supportive culture and strategic planning can lead to successful adoption. 

Overview

A Medical Affairs professional sought to transition into a more senior leadership role but faced challenges in strategic positioning, leadership development, and understanding how AI could support their career progression. Through GenAI-MAESTRO, Cognedt provided a structured mentorship program that combined Generative AI-driven career insights, targeted skill-building, and strategic guidance, helping them gain confidence, leadership readiness, and the necessary competencies to secure a senior role.

The Challenge

• Advancing to a Senior Role: The professional lacked clarity on the specific competencies required for senior positions such as Medical Director, Head of Medical Affairs, or Therapeutic Area Lead.
• Leadership & Strategic Decision-Making Gaps: They needed to develop leadership presence, influence, and strategic thinking skills to operate effectively at the senior level.
• Limited Understanding of AI in Medical Affairs: They were uncertain about AI’s role in decision-making, compliance, and operational efficiency.
• Navigating Career Progression: They required structured career planning, networking opportunities, and industry insights to position themselves competitively.

The Solution

GenAI-MAESTRO provided personalised career mentorship, integrating:

• One-on-one strategic mentoring to refine career goals and action plans.
• Generative AI-driven career insights to enhance decision-making and role readiness.
• Targeted leadership development in influence, compliance, and strategic communication.
• Networking and exposure for professional visibility.
• A customised career roadmap tailored to securing senior-level opportunities.

Results & Impact

• Confidence & Senior Role Readiness: The participant developed executive presence and leadership confidence, crucial for stepping into a senior role.
• Strategic Career Progression: AI-driven career insights helped refine job positioning, skill gaps, and long-term growth strategies.
• Enhanced Leadership & Compliance Expertise: Focused mentorship on the industry Code compliance, decision-making, and medical strategy strengthened their executive-level capabilities.
• Stronger Industry Networks: Increased visibility and access to key stakeholders positioned them for future career opportunities.

Key Takeaways

• GenAI-MAESTRO accelerates career growth by bridging AI-driven insights with      personalised mentoring.
• Strategic skill-building and leadership development are essential for stepping into senior Medical Affairs roles.
• Networking and career positioning play a critical role in securing leadership opportunities.

Next Steps

Are you ready to transition into a senior Medical Affairs role?

• Schedule a consultation to explore how GenAI-MAESTRO can help you achieve career success.
• Take control of your professional journey with a strategic AI-driven mentorship program tailored for Medical Affairs leadership.